SaaS Platform · Video Communications
Snapcell · TradePending
Buying a car is one of the last large purchases people still make face to face. Snapcell was built on the observation that the trust in that conversation does not survive being moved to email.
Results
- 01Acquired by TradePending in 2023
- 02Real-time personalised video recording and delivery
- 03Engagement analytics on every message sent
- 04Integrations across existing dealership tooling
01
Video at sales-floor speed
A salesperson films the actual car for the actual customer and sends it. It has to work on a dealership phone, on a dealership network, in seconds, with nobody reading documentation.
02
Measured, not just sent
Every message carried analytics: opened, how much watched, what happened next. That turns a personal gesture into a process a manager can actually run.
03
Nobody replaces their tools
Dealerships will not swap systems for a video tool. Integrations were the price of entry: appear inside the existing workflow, or go unused.
04
Acquired
TradePending bought Snapcell in 2023. An acquisition means a third party looked at both the product and the codebase closely enough to buy them.